Project Overview: The launch of Stitch Fix Men's was a long in the making. Bringing to life the subtle nature of men to a brand with distinct features and a key on the details.
Focusing on texture, details and most importantly fit, Stitch Fix Men was determined to look different from the core brand. Choosing dark tones and metallics keep the brand looking clean and authentic without losing the subtly that it demands.
Client: Stitch Fix
Project: Men's Branding
Photography Creative Direction: Justin Swindle
Art Direction: Justin Swindle
Production Team: Stitch Fix
Producer: Muriel Schenider
Photographer: Justin Swindle