Project Overview: Who’s the Heritage Man? He lives in all of us. He’s the guy who gets his hands dirty. Gets the job done. Appreciates great construction and fine details—especially in what he wears. And above all? He embraces the values of tradition. Alesbury—our latest exclusive brand at Stitch Fix Men—captures the Heritage Man in a line of modern workwear that brings simple design, inspired colors, and a tailored fit to every man.

Exposed stitching. A sturdiness that holds up over time. Unique buttons that add a meticulous touch—these are all traits of the Alesbury line. Our favorite example? The lightweight chambray shirt is not only well-constructed, but it was created on special mills to give it jean-like strength. That means easy washability and wearability.

Client: Stitch Fix

Project: Exclusive Brand Launch

Creative Direction: Justin Swindle

Art Direction: Morgan Sterns / Daniel Wells

Production Team: Stitch Fix

Producer: Muriel Schenider

Photographer: Justin Swindle

Stylist: Jocelyn Sanchez

Assistants: Greg Abraham