Project Overview: Like a perfect cup of coffee, the essential basics of your wardrobe are often under-appreciated. Enter Hawker Rye - Stitch Fix Men's first exclusive men’s brands born from the belief that everyday style shouldn’t be overlooked. Here’s a closer look at what makes an all-American aesthetic so extraordinary.

The first thing you notice about Hawker Rye is its classic, all-American look and feel. One that spans a wide range of tastes and demographics. And by striving for an aesthetic with a broad range of color, there’s an inherently open and optimistic palette. In essence, Hawker Rye is a democratic brand that allows just about everyone to see themselves in it.

Client: Stitch Fix

Project: Exclusive Brand Launch

Creative Direction: Justin Swindle

Art Direction: Justin Swindle

Production Team: Stitch Fix

Producer: Muriel Schenider

Photographer: Justin Swindle

Stylist: Jocelyn Sanchez

Assistants: Greg Abraham